The Momentum Intelligence 2019 Aggregator of Choice survey, commissioned by The Adviser
For the second year in a row, Loan Market Group has been voted by brokers as #1 ‘Aggregator of Choice’ in Australia, with its brokers endorsing the Group for everything from culture to tech in the industrys’ leading broker satisfaction survey, commissioned by The Adviser and conducted by Momentum Intelligence.
Featuring 13 aggregators, Loan Market’s brokers voted the aggregator #1 overall and on top in 9 of 14 categories including newly introduced categories of innovation, leadership, industry support and agility.
It’s the second year in a row Loan Market has claimed the top spot for the ‘Aggregator of Choice’ title in the nation-wide industry poll. The title is based on weighted averages across survey categories. In addition to taking out the top spot last year, Loan Market topped 5 of the 9 categories surveyed.
Notably, Loan Market’s continued investment in cutting-edge tech and digital solutions resonated strongly within its network. Brokers gave Loan Market top marks in the categories of software – up from #3 in 2018 – and innovation.
Loan Market’s brokers also ranked it ahead of 12 other aggregators for:
#1 culture
#1 lender panel
#1 marketing support:
#1 communication
#1 leadership
#1 agility
#1 industry support
Loan Market Group Executive Chairman Sam White welcomed the news as a vote of confidence amidst changing times.
“There’s no greater endorsement than the one you receive from your brokers,” said Mr White. “At Loan Market we have brand champions, not brand captives. We don’t use a big stick to stop people leaving – we work hard so brokers want to stay”.
“After the year the industry has had, with the uncertainty created by the Royal Commission, I’m thrilled to hear our brokers have the confidence that we’ll partner with them through ongoing change; they know we have their back and we’re here for the long-term.”
Mr White said it was particularly pleasing that Loan Market’s focus on technology had delivered benefits across the breadth of brokers’ businesses.
“When we were ranked third for software last year, I promised that would change. This is the second major endorsement for our tech platform, MyCRM, after we took out Technology Platform of the Year at the 2019 Australian Broking Awards in June”.
“We’re now number one for software, innovation, agility and marketing support, amongst others, which is testament to our digital focus.
“Whether it’s automated marketing solutions to find, convert and keep clients; integrating everything from lead generation to customer files and training on MyCRM; or live webcasts to break down regulatory and legislative changes, we’re a digital brokerage that’s keeping our brokers ahead of change.”
Mr White said culture – which it was also ranked #1 for in 2018 – was something that came naturally within the business.
“We’re 100% family-owned, with no bank ownership. That’s unique in our industry and embraced by our network. The values we espouse at the corporate level are adopted in our businesses – it’s an extended family,” he said.
In keeping with Mr White being named the Industry Thought Leader of the Year at the Australian Broking Awards, Loan Market was also ranked #1 for leadership in the survey.
Loan Market was also ranked #2 for compliance and regulatory support, professional development and business support.
PUBLISHED October 22nd, 2019 IN Stories and insights
Lisa PhillipsChief Marketing Officer Loan Market Group
Lisa is Loan Market’s Chief Marketing Officer and leads the marketing team with a mission to be the place where brokers grow more profitable businesses. Lisa has over 13-years of experience in building brand value for companies across Australian and international markets, and understands what it takes to cut through the noise when marketing for small and big business. Lisa lives by the ‘kaizen’ mantra of continuous improvement.
