3 ways to find (and keep) clients with Loan Market

Leads are the life-blood of your business. Finding them, nurturing them, converting them and keeping them is a time consuming, and often expensive process.

Having a constant flow of quality leads in your pipeline means you’re always prospecting, taking time away from the service and energy you can provide to existing clients. To all the solo brokers out there, we know how difficult it can be to manage existing clients while looking for new ones.

The time suck is one thing, the expense is another. Generating leads through digital sources like social media advertising and traditional advertising like TV and radio becomes a costly exercise, and doesn’t always guarantee quality leads.

With the help of our brokers, Loan Market has created 3 digital programs to help you find clients, convert them and keep them, all built within with our very own award-winning CRM system, MyCRM.

Tried and tested, not trial and error

Loan Market’s lead generation platforms have been developed and honed over a number of years, and have been built for brokers, by brokers. With efficiency at the heart of all we do, our tools are designed to address broker pain points by integrating technology, embedding strong client call to action and sharing insights into your customers through data. And, our tools are backed by rigorous pilots, real broker testing and a focus on continuous optimisation.  

Results at a glance:

• 80% of Loan Market brokers use My Lead Generator 
• Nurture program is seeing consistent average open rates of nearly 30%
• Stay in Touch open rates of over 51%

Meaning our messages are resonating with our customers.

Connect with more clients with My Lead Generator

My Lead Generator offers Loan Market brokers their very own personalised lead generation solution, helping them win back time in their day, work with more customers and write more deals. 

This personalised digital marketing tool is built within MyCRM, and uses Loan Market’s customer data collection tool, Online Fact Find, to mobile-verify and create detailed customer profiles. This allows brokers to assess a new customer’s situation before the first call is made. 

Loan Market brokers use My Lead Generator link on marketing channels to bring the leads straight into their funnel, plus they can track the results. Simple. 

Stay in Touch and never lose a client 

Saving brokers’ time is at the forefront of everything we do at Loan Market. We know marketing can be yet another time-suck, so why not automate it?

Loan Market’s Stay in Touch program is a post-settlement email automation which allows you to spend more time focusing on growing your business by effortlessly staying in touch with customers to ensure you remain top of mind. 

Stay In Touch has proved successful with the Loan Market broker network, and has helped stop clients falling off loan books by keeping them engaged through automated content delivered at key milestones, and has opened new revenue opportunities with existing clients by sending relevant messages at the right time to start conversations.

Almost 50,000 automated post-settlement emails have been sent to customers on behalf of LM brokers since the launch of the SIT program in October 2018, with an open rate above industry average of 20%, sitting at over 51%.

Personalised communication and actionable insights

Victorian Loan Market broker, Marios Rokka, has praised the marketing automation for the business development opportunity it brings. He says the program is a “great way for my clients to get personalised emails from my email address.” 

Set, forget and never miss a client milestone Brett Richardson of Loan Market Ellenbrook in Western Australia has also seen the value in the Stay in Touch program since being on the pilot in October 2018. The time that it’s put back into his day has been “immeasurable”, he says.

“In the past we would have had to create tasks at settlement for each post settlement milestone then on the task due date, spend time sending letters, emails or making calls to our clients. It’s a fantastic tool that helps you maintain regular contact with your clients and keeps you and your business foremost in their minds.”

Nurture not-proceeding leads and stay top of mind

Loan Market’s newest addition to automated marketing; Loan Market Nurture, takes the guesswork out of communicating to not-proceeding leads. It’s sometimes hard enough to just communicate with clients post-settlement, let alone those we don’t expect to proceed in the near future. We get it. That’s why Loan Market brokers have access to Nurture. Powered by MyCRM, Nurture sends personalised emails to not-proceeding clients from you, the broker. 

How Nurture helps this broker communicate at the click of a button

NSW broker, Damien Page, says the Nurture program has become a game changer for his business, saying, “I have hundreds of cold leads in my database and Nurture helps me communicate with them 1-on-1 without having to lift a finger.”

Article at a glance

• For brokers, lead generation becomes a time-consuming and expensive exercise that takes time away from doing what you do best; finding your customers the right financial solution for their situation
• Loan Market is all about putting time back into your day. Which is why we created three lead-gen and automated marketing tools, all synced with our award-winning CRM system; MyCRM
• My Lead Generator offers Loan Market brokers their very own personalised lead generation solution, helping them win back time in their day, work with more customers and write more deals. 
• The Stay In Touch program was designed for you to maintain communication with clients post-settlement. The program sends automated emails from you, the broker, straight to clients at key milestones
• The Nurture program allows brokers to nurture not-proceeding, or cold leads. Nurture is another ‘set and forget’ automated marketing tool that helps you stay top of mind for when clients are ready to proceed with a loan

Want to learn more about how Loan Market’s award-winning tech and marketing solutions can help supercharge your business? Click here.