Industry-first elite brokerage service

Multi-award winning broker Colin Mason has changed tack in his career, joining Loan Market to coach the aggregator’s top-performing brokerages in an industry-first appointment amongst large aggregators.

Mr Mason, who consistently settled more than $160 million in annual loans before stepping down as Director of Queensland-based SMS Finance last year, will work with Loan Market’s leading business owners to achieve their growth goals as the network’s first-ever Elite Brokerage Business Coach.

Mr Mason will work across succession planning, business structures, recruitment strategies, referral relationships and more with the network’s top-performing businesses.

“Ultimately, I’ll be looking to help businesses that are settling in the order of $100 million a year or more to grow by 10-20% year on year and taking their business to the next level,” said Mr Mason.

“Growth strategies can vary between businesses depending on where that brokerage is in its life cycle. For example, brokerages that service large volumes of clients and have a team of loan writers and support staff under the one roof may see themselves with different challenges and/or opportunities that are unique to them compared to a smaller brokerage with fewer team members. 

“In the last five years, I’ve been in a business that’s settled $350m annually in residential loans; lodging between $40-$45m (in applications) a month. Having this background allows me to relate and add value to the journey Loan Market’s top brokerages are on.”

Mr Mason has spent 17 years in the finance industry, including stints as a broker with Mortgage Choice and BDM at ING. He holds numerous industry accolades, including:

  • #8 in MPA’s Top 100 (2020)
  • Top 10 The Adviser’s Elite Business Writers (2018)
  • AFG’s Champion Writer for QLD/NT (2018)
  • #6 in MPA’s Top 100 (2018)

Leaving SMS Finance last year after five years as Director – pouring much of his energy into the company’s success – he was interested in something new.

“I’m a qualified flight instructor, so, in addition to some time off, I was looking forward to spending more time in the air. As a broker, some weeks I was taking more than 200 phone calls and the two hours up in the air on weekends was an opportunity to get away from everything and reset.

“I wasn’t thinking about getting back into the industry so quickly, but the stars aligned and I began speaking with Loan Market. 

“I’ve been in the industry for almost two decades: Loan Market is setting a new standard in how aggregators support their businesses.

“When discussions turned to the concept of an Elite Brokerage Business Coach, I was really interested in the innovation.”

Loan Market’s Executive Director of Network Success, Andrea McNaughton, said Mr Mason’s appointment broadened the aggregator’s service capacity.

“It’s a rare opportunity to have someone of Colin’s calibre and experience running a large brokerage at the top-level to partner our bigger businesses in their next phase of growth,” she said.

“Loan Market’s executive is extremely excited about the opportunities Colin will create in the role. Colin is uniquely skilled at writing new business whilst also leading and growing a larger team to help service referrers.”

Mrs McNaughton said Mr Mason’s appointment added a new dimension to Loan Market’s business coaching.

“Across Australia, our network already benefits from a 1:50 ratio of Business Growth Coaches to brokerages.

“That accessible support is one of the reasons Loan Market brokers write an average of $20.5m in loans annually – achieving higher productivity than any other large brokerage.”

PUBLISHED March 22nd, 2021 IN Stories and insights

Holly Bagley

Holly is a multi-channel marketing professional with ambition and curiosity. She loves building things up from scratch, uncovering problems and finding creative marketing solutions. She gets a kick out of helping businesses drive measurable growth (yes data!). As an avid film-buff, Holly has a passion for story-telling across multimedia. Call her Holly "Spielberg" Bagley!