Loan Market makes key digital marketing appointment
Loan Market has strengthened its digital-first customer engagement strategy with the appointment of integrated media specialist Angela Tracey as National Marketing Manager.
Tracey has moved in-house with Loan Market after supporting its brokers’ automated brand-building strategies with the team behind Facebook and Instagram-focused content platform, Amplify.
Tracey brings to the role more than a decade of experience leading her own digital marketing agency, helping SMEs win local area market share through the strategic integration of online, social and database marketing.
Across Loan Market brokers’ suite of digital marketing tools – automated marketing solutions for settled clients and those not ready to proceed; personalised broker URLs that are embedded across the spectrum of digital platforms; and automated social media content – Tracey will ensure brokers are supported with solutions that builds their own profile, values and unique service offering.
Loan Market Group Chief Marketing Officer Lisa Jackson said Angela would support the aggregator’s commitment to effective automated marketing solutions for brokers as they become increasingly busy acting within Best Interests Duty (BID) requirements and servicing more clients.
“Loan Market’s mission is to make it easy for brokers. Appointing Angela will help us continue to strengthen our automated marketing solutions to save brokers time and help them find and keep clients,” said Jackson.
“Angela has joined us with the benefit of first-hand experience in our brand values and proposition within the marketplace.
“She’ll be supporting our brokers in further developing their client engagement across all customer segments with a progressive digital-first strategy .”
Having worked with SMEs in the inter-related specialities of finance and property for many years, Tracey recognised the innovation Loan Market had delivered in its holistic digital strategy.
Tracey said was looking forward to working with brokers to further integrate their digital engagement.
“A mistake I see often is thinking that you’ve mastered your marketing by working exclusively in social media,” she said.
“It’s true that a significant part of the population uses Facebook on a daily basis. But social media is part of a wider digital marketing strategy.
“Loan Market has developed an integrated digital strategy that includes automated marketing solutions Nurture and Stay in Touch, My Lead Generator, email and website communications.”
Tracey said Google Business Reviews were another key feature of the integrated strategy that brokers needed to harness.
“We have a vision to have every Loan Market broker on page one of Google.
“Loan Market is a brand that appeals to Millennial consumers.
“Customers aged under 40 place so much emphasis on Google Reviews. Engaging with clients to populate your Google Business Reviews is important: without this, your wider digital strategy can only go so far in delivering leads.
“I’m excited to contribute to this and all the tools in Loan Market’s digital marketing portfolio so brokers can continue to win back time and stand out as the leading trusted advisers in their marketplaces to attract more clients.”