Loan Market voted #1 by brokers

Being recognised by your brokers is the greatest endorsement an aggregator can receive.  

At Loan Market, we believe in continuous improvement , and that’s why we were so thrilled to find out that we were voted #1 in the 2020 Mortgage Professional Australia magazine’s annual Brokers on Aggregator survey. 

As a team we are determined to keep working hard, innovating and pushing to deliver on the four promises we make to our brokers, to:

  • Save them time 
  • Keep them safe 
  • Help them find and keep clients 
  • Grow their business. 

This year we placed #1 in six categories; IT and CRM support, Quality of Lending Panel, Lead Generation, Marketing Support, Communication with brokers and White Label Offering. 

This is the ultimate vote of confidence, however our journey is far from over. Our mission at Loan Market is to empower every customer to make better financial decisions by ensuring we deliver on our four promises, continuously improve and fall in love with our biggest problems.

Here’s a breakdown of how we went and what our brokers had to say. 

 #1 IT and CRM support 

Delivering a technology platform and digital tools that keep our brokers safe and save them time is at the centre of everything we do.

MyCRM is a digital broker’s complete business solution, and with an inbuilt suite of tech-tools, such as the Online Fact Find, Hello Pack, Goal Setter and Game Plan, our brokers can work faster, smarter and safer, allowing them to spend more time building relationships and supporting their clients. 

We know that nothing is ever perfect straight away, so we really value our brokers’ feedback – MyCRM was built by brokers for brokers afterall. They have the opportunity to request and vote on MyCRM enhancements through an inbuilt system called Canny. This helps us to constantly innovate and adapt the platform based on what brokers really want.

#1 Quality of Lending Panel 

During times of economic uncertainty, it has never been so important for customers to have access to a diverse range of loan products that are right for their circumstances.   

From specialist lending, the lowest home loan rates on offer for investors and owner-occupiers to commercial and asset finance lenders, we want to be able to provide the largest and most diverse lending panel in the industry to our brokers because we know choice matters. 

#1 Lead Generation 

Leads are the lifeblood of any broker’s business, and lead generation is at the core of our promises to help brokers find, nurture, convert and keep clients. 

We’ve been developing and honing our lead generating platforms and tools over a number of years, so we are very proud to take out the top spot in this category. 

One of our lead generation tools, My Lead Generator, a personalised tool linked to the Online Fact Find, has been adopted by over 80% of our network and has been a driving force in providing our brokers with more qualified leads. 

However, it doesn’t stop there. 

Loan Market’s exclusive access to Ray White – Australasia’s largest real estate network – assists our brokers with lead generation. This relationship is nurtured at a corporate level, with initiatives like Love Your Landlord that promotes Loan Market brokers working with Ray White principals and property managers to help landlords.

#1 Marketing Support 

Our marketing team is obsessed with providing our brokers with valuable marketing solutions that will help them find and keep more clients. 

From personalised industry-leading websites, lead-gen landing pages, campaign templates, client satisfaction surveys and marketing automation solutions, our marketing team provides everything brokers need to remain visible, relevant and top-of-mind with their current and future clients.

Our Marketing support is as diverse as our offering. Loan Market business owners get all the benefits of our dynamic 26-year-old brand plus, business owners who Bring Your Own Brand (BYOB), can access all the same things, without having to give up their brand to get it!

#1 Communication with brokers 

At Loan Market, communication is at the core at everything we do. We strive to never shy away from the hard conversations, whether it is through a Royal Commission, a national bushfire crisis or a worldwide pandemic. 

We use a range of tools to communicate to our brokers, but it is also the onground communication and support to brokers that I believe has contributed greatly to this #1 vote. 

#1 White Label Offering 

Loan Market partners with NAB and Pepper Money to deliver a suite of White Label products that are customer first, competitive and fast. 

It’s our mission to provide brokers and their customers access to loans that are right for their circumstances, including competitive rates, flexible terms and useful features 

Coming in #2 and #3 

  • #2 Accurate and timely commission payments – We strive to take the pain out of commission payments with multiple monthly payment runs and accurate broker commission reporting. 
  • #2 Training and Education – Whether it’s online learning, peer-to-peer training, fortnightly webinars or daily thrives, the Loan Market team is committed to delivering the best guidance and advice to support brokers grow their business. 
  • #3 Additional income streams –  At Loan Market we are continuing help brokers uncover new revenue and diversify, to not only add value for their clients, but their business. 
  • #3 BDM support – I’m confident with the recent launch of our Broker Success Team, lead by Andrea McNaughton, that our brokers will be armed with the best business coaches to support them take their businesses to the next level. 


For 26 years, Loan Market has been in the business of helping business owners navigate industry uncertainty and we have no plans to stop. 

In this new era of digital mortgage broking, combined with the endorsement from our brokers I’ve never been more confident in the direction that Loan Market Group is heading.

If you’re a business owner focused on growth and want to be part of Australia’s and New Zealand’s largest 100% family owned mortgage brokerage, get in touch with us here. 

PUBLISHED July 15th, 2020 IN Stories and insights

Sam White

Sam leads Australia’s largest 100% family-owned aggregator, Loan Market Group which he founded in 1995. The Group has grown to operate in Australia, New Zealand and Indonesia and includes businesses that offer services across the full suite of financial solutions. Most recently Sam won Australian Broking Awards Industry Thought Leader of the Year for his advocacy work during the Royal Commission into Banking Misconduct. Sam, an entrepreneur to the core, is obsessed with helping small businesses achieve their growth goals.