Loan Market Group’s MyCRM named industry’s top digital platform

Loan Market Group’s bespoke MyCRM has been named the Mortgage industry’s best end-to-end digital solution at the Australian Digital Technology Awards.

MyCRM was named as the top tech platform for both their brokers and their customers in the inaugural awards which honours the best digital support systems across professional service industries.

Loan Market Group was also named the Established Business of the Year (Mortgages) in the awards, reflecting the long-term commitment the Group has shown to enabling its brokers via digital technology.

The accolades come a week after Loan Market Group – incorporating aggregators Loan Market, Choice Aggregation Services, FAST and PLAN Australia – announced MyCRM would become the common digital solution to drive every component of the four brands’ businesses. 

Loan Market Group Executive Chairman Sam White said the award was validation for how the aggregator had embraced digital solutions to save brokers time, keep them safe, help them find and keep clients and build bigger businesses.

Mr White said the role of tech in broking had never been more important than the last 12 months.

“Tech has helped brokers keep contact with their customers through lockdowns, helping them complete deals, reprice and refinance,” said Mr White.

“As Australia emerged from COVID-19, brokers have been busier than ever helping customers compete in rising real estate markets that have been driven by record low interest rates and newfound confidence.

“MyCRM has been essentially in helping brokers transition through the last 12 months and build their pipelines for the rest of 2021.”

MyCRM is an end-to-end digital solution supporting brokers through its bespoke compliance and customer service process, The Loan Market Way.

From the Hello Pack that outlines the commitments brokers deliver to customers through to the Game Plan which recommends products and lenders in line with the Best Interests Duty (BID), MyCRM allows brokers to act compliantly, efficiently, and offer a market-leading customer experience.

Mr White said the recognition from the Australian Digital Technology Awards was inspiring as the Loan Market Group embarked on the phased introduction of MyCRM across the wider Group.

One hundred tech specialists are currently working across the Loan Market Group to take MyCRM to the next level, further strengthening its capabilities with standout features of Podium, the current CRMs of Choice, FAST and PLAN Australia.

The selection of MyCRM for the wider Group follows an extensive consultation examining the advantages and disadvantages of both CRM platforms.

As part of the Australian Digital Technology Awards judging process, award convenor Momentum Media invited Loan Market’s network brokers to provide their perspectives on MyCRM.

Mr White said: “We know MyCRM is influential in how Loan Market brokers are able to remain compliant, efficient and provide an unmatched customer experience”.

“We’re very excited to provide MyCRM to Choice, FAST and PLAN Australia brokers so they can power their businesses with the industry’s top digital solution.”