Loan Market creates ladder for brokers to climb Google rankings
Award-winning aggregator Loan Market is expanding its automated digital portfolio with a customer feedback and review tool that will rocket its brokers to page one on Google searches.
Unique to Loan Market, reviewr is a set-and-forget solution automating customer feedback to brokers’ Google My Business review pages. It enhances the SEO of brokers’ profiles on all-powerful Google where 70% of all online customers start their web research.
Loan Market Chief Marketing Officer, Lisa Jackson, said reviewr would increase the visibility of brokers online and in their target markets while the advocacy of highly satisfied customers will provide the social proof for prospective clients.
Jackson said research had shown 81% of customers read online reviews while 74% say positive local reviews make them trust a business more.
“Online customer reviews are an incredibly powerful social proof for brokers,” Jackson said.
“Reviews influence everyday decisions; a restaurant’s rating on Google can be what attracts or turns away diners.
“So, when it comes to the critical decision of who a customer will entrust their financial journey to, five-star ratings and loads of positive feedback can mean the difference between a broker getting a phone call, or not.
“It’s as important as a word-of-mouth referral.”
Jackson said while all brokers wanted better visibility on Google, finding the time to drive a strategy was hard, ‘especially when brokers are busier than they’ve ever been before’.
“That’s why we created an automated solution, reviewr, that saves brokers time while simultaneously finding them new clients.”
reviewr automatically encourages customers to provide feedback on their experience on a broker’s Google My Business page, with invitations sent in the days following unconditional approval and settlement.
“The more four and five star reviews, the higher the brokers will appear online; the more praise in the review, the higher the likelihood of them winning more customers.”
In many cases, a one star improvement in Google Reviews can translate to a 5-10% increase in business, Jackson said.
“Being found on Page One of Google and showcasing feedback that carries a ‘wow factor’ is critical for any business to stand-out from their competitors.
“And by using automation to climb to the top of the listings while you continue to service your existing customers, really is a no-brainer.”